What is ATAS?
The Association of Touring & Adventure Suppliers was formed in 2017, and brings together the leading suppliers in the sector with a united goal of improving awareness and sales through the UK travel trade. Touring and adventure holidays continue to grow in popularity, with both established and new suppliers developing new products, destinations and routes to market, and ATAS aims to assist that growth by helping more travel agents and agencies make the sector a central part of their offering.
While ATAS recognises and celebrates the differences among its supplier members and the incredible holidays they offer, it also acts as a single voice for this burgeoning and inspirational part of the industry. ATAS has a multimedia presence, including print and online, via social media, and through a series of trade-facing events and conferences.
Who can join?
Supplier membership of ATAS is open to operators with a UK sales presence which specialise in either touring or group adventure holidays. Strict criteria are in place, with applications put before the existing membership for approval. Associate membership is open to relevant suppliers to the sector, including destinations, airlines, service and ancillary providers.
Agent membership is open on an individual basis to members of the UK travel trade who wish to develop their knowledge of the sector and engage with ATAS members to increase sales. Membership of ATAS is currently offered free of charge for April 2020 - March 2021
The benefits of joining
Attendance and collateral at Annual Conference
Opportunity to engage with ATAS supplier and agent members
Profiles and product information on touringandadventure.com
Option to upweight membership via events sponsorship
Priority access/fees for ATAS events including Annual Conference
Exclusive access to centralised ATAS member Brochure Rack
Exclusive access to centralised ATAS member product search portal
Exclusive access to centralised ATAS training and accreditation (Coming Soon)
Use of ATAS logo on marketing collateral/websites
Priority or exclusive access for ATAS member fam trips/competitions
Listing on consumer-facing agent member database (Coming Soon)
Presentation opportunities at ATAS events including Annual Conference
Access to strategic intelligence on sector performance
Profiles, training assets and product information on touringandadventure.com
Opportunity to engage with ATAS agent members in person and online
Input on ATAS strategy and activity
